This is clearly too good to be true. What is the catch?

No catch; it's a fairly simple concept that you may have already guessed. In order for this to be a sustainable model that we can use to truly accelerate the adoption of DPC nationwide, we do need to make money down the road. Once you are self-sustaining, a portion of the profit goes to 123DPC. However, the model is structured so that you are always making well above your previous compensation, AND for the majority of candidates, are making more money with less stress and a lighter workload than if you did not have 123DPC in your corner. This model is based on average costs/fees, we are happy to model your specific situation to show you how it works and confirm everything holds up. Most importantly, YOU are the owner and medical director of your practice - fully in control of all clinical and business decisions.

Why should we trust you?

Great question, and the truth is we want to earn your trust slowly over time, well before anything close to a commitment.  That said, we hope you will see the tone and sincerity baked into this idea, especially as captured in this more personal approach to any FAQ page, and at least give us a chance to earn your trust.  From there, we still take baby steps to learn more about each other and build a rapport and relationship over time.  Lastly, the way the agreements are structured and goals are aligned puts us in a position where we can only win when the clinician wins.  Further, we will commit to you upfront, that if we accept you into the program and it does not work out, that is 100% our fault.  The values of 'everything that goes well is credit to the clinician (you), everything that goes poorly is on us.' is woven into the fabric of the system we are creating.  This mindset has carried us far in our previous endeavors and fits perfectly with our view of the DPC ecosystem.

From Greg personally: I am a retired Naval Officer turned values-based investor/operator. After the Navy, I spent my second career helping companies on the brink of collapse build and execute plans to work through extremely complicated operational and financial challenges. I only partnered with organizations where I was highly confident they had solvable challenges that I could help with. I was very fortunate to be quite successful in those endeavors. In all my experiences and successes, I have NEVER seen an opportunity as exciting as this. I am ALL IN on 123DPC to the point where I am willing to put my money where my mouth is and literally guarantee your success. I am sure you have many questions, as you should. All I am asking today is that you reach out and give me the opportunity to tell you more.

From Matt personally: I’ve spent the past 15 years deep inside the healthcare system, helping practices adapt to EMRs, check the boxes for Meaningful Use, become Patient Centered Medical Homes, join ACOs, and chase ever-changing targets from insurance companies. Every initiative promised to reduce clinician burnout. Every one made it worse.

I know how primary care really works—what it takes to keep the lights on, serve patients, and meet expectations that never stop rising. I’ve watched incredible physicians leave medicine, not because they stopped caring, but because the system made it impossible to keep going.

That’s why I believe in Direct Primary Care. It's the only model I’ve seen that truly puts the clinician and the patient back at the center. DPC doesn’t just ease the burden. It removes the weight altogether.

While we come from very different backgrounds, we're united by a shared purpose: to support clinicians in reclaiming their profession. Greg brings deep operational and financial strength. Matt brings firsthand knowledge of how the system works and why it doesn’t. Together, we’re building something better. Not for profit, but for people. For the clinicians who are ready to leap but shouldn’t have to leap alone.

What makes you think you know anything about DPC?

Great question, and the truth is that we are always trying to learn more about DPC to keep up with amazing clinicianss like you. To that end, we pressure-tested our thesis and business plan with many existing DPC practitioners. From recently opened to long-established practices, we have engaged with and continue to engage with a myriad of operating practices to continue to refine our best practices. Further, this idea was partially confirmed when my spouse and some friends used me as their general business advisor when they were starting up. This passion for always learning more about DPC, combined with my strange but deeply genuine love of the most boring and esoteric aspects of business management, gives me every confidence that we are going to continue to be wildly successful and have a lot of fun doing it.

But what if I change my mind down the road and want us to go our separate ways?

While of course we hope that no one will ever leave the 123DPC family, we are sure something unexpected will inevitably come up, so we have a clear, simple, and fair plan based on the specifics:

• If the business is not successful, despite reasonable efforts by the clinician, then you can walk away anytime with 90 days' notice.
• If the business is successful, but the partnership is just not working, our only ask is that you treat us as you would expect to be treated if the roles were reversed. If you are making money and we have not been paid back in full for the investment we made in your business, please make us whole over a reasonable period of time.

Again, we pride ourselves on being the best working partner imaginable, and can provide countless references of people who we've helped bring from operational and financial misery into a future of joy and prosperity. Our goal is to make you never question for one minute that this is a hugely mutually beneficial partnership.

Ok, maybe I trust you guys, but how does the application process work?

Again, it's probably pretty similar to what you would expect.

1. We start with a short, informal meeting (video call or in-person, depending on geography and schedules) to say hello and establish an initial rapport.
2. Next comes a brief questionnaire to learn more about you, your background, and your hopes and dreams for the future.
3. Assuming all looks good on the written application, we do a formal interview with Greg and Matt and one of our existing DPC advisors. This is NOT meant to be a rigorous grilling. The success model is quite simple. We are just looking to confirm that your heart is in the right place, we all have reasonable expectations, and we are going to have FUN working together.
4. The last piece is finalizing the location and timing and signing formal contracts.

And then we are off to the races!